Welcome to Alison Sudbury Consulting
My Story
A C-suite customer-obsessed, purpose-led leader with 25+ years driving growth across food, retail, fashion, leisure and lifestyle household brands. I blend data insight with human empathy to transform customer experiences, embed ESG strategies, and lead with impact. Passionate about building businesses that balance purpose and profit — and putting customers at the heart of it all.
My Approach
- Customer-First, Always: I champion the voice of the customer at board level and across the business.
- Data-Informed, People-Led: I blend commercial acumen with insight to create memorable experiences.
- Collaborative Leadership: I lead with empathy, energy, and a deep belief in the power of great teams.
- Purpose with Impact: I bring ESG to life in ways that are actionable, authentic, and commercially meaningful.
My Services
I work with businesses and leaders who want to:
- Transform the customer journey and brand experience
- Unlock commercial growth by strengthening the customer connection
- Integrate ESG into the core of the business, support to get BCorp accreditation
- Inpsire and empower teams to perform at their best, with the customer front and centre